Description
Award highlighting overall unique marketing strategies used in project branding
Requirements
Best Project Branding
Award Objective:
Acknowledging creative use of overall marketing resources and strategies
Use of logos;project signage;A frames;model identification;media specific to a development including builder information packages
Criteria
| Criterion | Weight |
|---|---|
| Concept | 20.0% |
| Layout | 20.0% |
| Creativity/Impact | 20.0% |
| Appropriate use of the type of media | 20.0% |
| Overall design used to convey a message to the target market | 20.0% |